01. Exchange
How Everyone Benefits with Tokens
Publishers
Display sponsored links on your website in exchange for Ether or any ERC20 token without middlemen.
Sponsors
Target your message to the community of token holders by sponsoring it with the token they own.
Token Holders
Support sponsors that use your token to get your attention. How will you respond to „advertising” from the advertising network you own?
02. Network
How It Works?
Embed widget
A publisher embeds a widget on a website they control and specifies an Ethereum address they’d like to use for payments and links.
Send & Accept Links
Sponsors use a special proxy contract to send text links along with token transfer.
Display links to token holders
The LinkExchange infrastructure displays the links using the ranking algorithm chosen by the publisher. Link whitelisting option is available to prevent spam.
04. Model
Pay Per Probability
How Much Would You Pay For Future Impressions?
Every link sent to a Userfeeds address is assigned with a probability score depending on the algorithm chosen by a publisher.
1 ETH
Price per boost
15%
Probability
Depending on the expected traffic, widget’s expiration date and publisher’s reputation, sponsors can adjust probability score of their links by sending tokens to the widget.